Dubai, UAE; 20 November 2023: Nakheel, the Dubai-based world-leading master developer, has signed a memorandum of understanding (MoU) with etisalat by e&, the telecom arm of e& in the UAE, to further enhance its customer offering.

Under the new partnership, Nakheel will contact its new and existing customers who rent or buy properties across its portfolio of residences via an automated message which will allow customers to connect directly with etisalat by e&, easing and expediting the process of setting up or changing internet connectivity and ensuring a seamless customer journey.

Omar Khoory, Chief Assets Officer, Nakheel, said: “The signing of the MoU with etisalat by e& underlines our commitment to our customers to enable them to implement services seamlessly and efficiently. By a simple click of a button, customers can be connected with a telecoms provider and enjoy a seamless digital experience. We will continue to enhance our customer offerings by developing our products and services and seeking out relevant partnerships to ensure we curate meaningful and rewarding experiences.”

Abdulla Salem Al Mana, GM, etisalat by e& Dubai Region, said: “We are excited to be partnering with Nakheel to deliver enhanced customer experiences by pushing the boundaries of what is possible as a digital telco. We share our core value of customer centricity with Nakheel by revolutionising connectivity and look forward to our collaboration to achieve our shared goals.”

The new partnership follows Nakheel’s commitment to ‘building happiness and prosperity’ by focusing on the wellbeing and quality of life of citizens, residents and visitors of Dubai, enhancing communities and building for Dubai’s future, aligned to the Dubai 2040 Urban Master Plan.