Nakheel, the world-leading waterfront real estate master developer, recently participated in the annual Huawei Developer Conference held at Songshan Lake in Dongguan, China. Organised by Huawei, a global leader in digital technology, the conference focused on technical innovation across areas including AI, big data, and cloud-native landscapes.

Nakheel’s participation in the Huawei Developer Conference 2023 underlines the company’s commitment to the Chinese market. Nakheel is dedicated to providing exceptional experiences for its customers, in line with the company’s brand promise to build happiness and prosperity. Nakheel’s participation at the conference reinforced the organisation’s commitment to smart living, futuristic communities and digital innovation.

Rasha Hasan, Chief Commercial Officer at Nakheel, said: “At the Huawei Developer Conference we showcased Nakheel’s technological innovations, giving us the opportunity to connect with other industry visionaries and business leaders. The Huawei Developer Conference also provided possibilities to explore further opportunities for collaboration and innovation in the digital space in the future.”

Nakheel presented its latest digital technologies at a dedicated booth during the event. Visitors had the chance to embark on an interactive augmented reality experience taking them on an immersive journey through project interiors, allowing them to explore Nakheel's developments in more detail. This included Como Residences, an exclusive development on Palm Jumeirah offering luxurious living experiences; Palm Beach Towers, residential towers that blends style and luxury; and Rixos Hotel & Residences, a new waterfront development on Dubai Islands providing an elevated lifestyle.  

Nakheel also featured an interactive map that allowed visitors to explore Nakheel’s portfolio across Dubai. Nakheel also owns and operates Dragon Mart in Dubai, United Arab Emirates, which is the largest Chinese retail trading hub in the world, outside of mainland China. Dragon Mart is 1.2km long and features over 3,500 stores and was established in 2007.